PRIVACY POLICY: Cream della Cream Switzerland
        GmbH
DATE: 24 MAY 2018
Welcome
        to the Plein.com website.
At Plein.com we are committed to protecting and
        respecting your privacy. This notice sets out key information regarding Plein.com and how
        any personal data you provide to us will be processed. For all other information regarding
        our services, please refer to our Terms & Conditions.
If you would like
        more information about how we collect, use and store your personal data, you can contact us
        at any time by emailing vip@plein.com or writing to the Privacy Team at
        Cream Della Cream Switzerland GmbH, Via Pietro Capelli 18, 6900 Lugano,
        Switzerland.
About
        us
The Plein.com website is owned and run by Cream Della
        Cream Switzerland GmbH.
Cream Della Cream Switzerland GmbH (referred to here
        as "we", "our", "us") is part of Philipp Plein International
        AG. If we use the term "our Group", this means us and our subsidiaries, our
        ultimate holding company and its subsidiaries (or any of them). The term "our online
        services" refers to Plein.com, Pleinoutlet.com, Pleinsport.com, Pleinkids.com,
        Billionairecouture.com our mobile and tablet applications, our pages on third party social
        media platforms such as Instagram, Facebook, YouTube, Twitter, Google+ and any other
        websites or apps we own or run from time to time. If you use any of our services, we will
        refer to you using the terms "user", "visitor", "you",
        "your", "yours" in this policy.
For the purpose of the
        General Data Protection Regulation (the “GDPR”), the data controllers for any personal
        information we hold about you are Cream Della Cream Switzerland GmbH Via Pietro Capelli 18,
        6900 Lugano, Switzerland and Philipp Plein International AG, Via Pietro Capelli 18, 6900
        Lugano, Switzerland.
What personal data do
        we collect and why?
We collect your personal data when you
        place an order, call our Customer Care team, sign up for our marketing communications,
        browse our website or use the other services offered by our website (www.Plein.com). The
        data we collect includes details you provide to us, such as your given name and surname and
        your shipping and billing addresses. We also collect data regarding your shopping habits and
        the pages and products you have viewed from your use of the website. We use this data
        to:
• Take your orders, process your payments and deliver the items you have
        purchased;
• Provide any additional services you have requested, such as our
        marketing communications;
• Give you access to services reserved for
        registered users, such as Wish Lists and product notifications;
• Deliver your
        Plein.com POST, if you are a customer or account holder;
• Provide you with
        help and assistance via our Customer Care team;
• Personalize your visit to
        the website and ensure that content from our site is presented in the most effective manner
        for you and for your computer.
Under the Law, we must have a valid legal basis
        to process your data. In most instances, we will process your data because we have a
        contract with you e.g. to deliver your purchases or Plein.com POST, or to provide you with
        other services you have requested. We will also use your personal data to send you sales and
        marketing communications that we believe may be of interest to you if we have your explicit
        consent for this activity, or if you are an existing customer where we have a legitimate
        interest in communicating with you. You can opt out of sales and marketing communications
        from us at any time.
Who will process your
        data?
Your personal data will be processed by Cream Della
        Cream Switzerland GmbH and Philipp Plein International AG, as the data controllers, and may
        also be processed by other Group companies acting under our instructions.
We
        may also retain the services of external suppliers to help meet our business needs and may
        share your data with these suppliers. These suppliers have been selected after a rigorous
        evaluation process and chosen for their security, reliability and competence. They will
        process your data only under our instructions. Some of these suppliers and some Group
        companies may be based in non-EU countries. Where this is the case, the transfer of your
        personal data to these countries is carried out in compliance with the guarantees provided
        by law.
How long do we keep your
        data?
We will not retain your personal data for longer
        than is necessary to fulfil the purposes for which you provided that personal data, unless
        the law permits or requires that we retain it for longer. The retention period varies
        depending on the purpose of the processing. For example, the data collected during your
        purchase of goods on www.Plein.com are retained in accordance with local tax law, while
        those data used to send you our marketing communications are retained until you ask to be
        unsubscribed.
What are your rights
        regarding your personal data?
Under the Law, you have the
        right to:
• Know what personal data of yours we are processing, where that
        data came from and how we are using that data;
• Ask us to update, correct or
        supplement the data we hold about you;
• Withdraw consent for processing for a
        specified purpose;
• Ask us to delete or erase your data from our
        systems;
• Limit or oppose our processing of your data;
• Ask us
        to supply the personal data we hold about you in an easy readable electronic format or
        transfer that data direct to a third party nominated by you.
You can exercise
        these rights at any time by emailing vip@plein.com or writing to the
        Privacy Team at Cream Della Cream Switzerland GmbH, Via Pietro Capelli 18, 6900 Lugano,
        Switzerland.
If you believe that the processing of your personal data has been
        carried out unlawfully, you can file a complaint with the supervisory authority responsible
        for compliance with the rules on personal data protection in your jurisdiction.
        
This Privacy Policy may undergo changes and additions from time to time.
        Where possible we will inform you of any changes, but please check the contents
        periodically. The date of issue and version number are shown at the beginning of the
        notice.
1. Who is the data
        controller?
Under the data protection law, the data
        controller is responsible for ensuring that your data is held securely, that you are given
        accurate information about how your data is used, and that your rights regarding your data
        are respected.
The Plein.com website is owned and run by Cream Della Cream
        Switzerland GmbH. For the purpose of the Data Protection Act and the General Data Protection
        Regulation (the “GDPR” Law), the data controllers for any personal data we hold about you
        are Cream Della Cream Switzerland GmbH (referred to here as "we", "our",
        "us") is part of Philipp Plein International AG. If we use the term "our
        Group", this means us and our subsidiaries, our ultimate holding company and its
        subsidiaries (or any of them). 
2. What
        personal data do we collect?
We collect and process only
        the data that is required to allow us to provide our services to you. We collect the
        following data when you browse or shop at www.Plein.com:
a) We process the
        personal data required to complete and dispatch your purchase, including your name, billing
        address, delivery address, payment details, mobile number, telephone number and email
        address. We collect your email address in order to send you confirmation of your order; we
        collect your telephone number so that we can contact you if there are any issues with the
        order.
b) We collect your email address when you sign up to receive
        Newsletters
c) If you register for a Plein.com account, we collect your name,
        email address, password, country and additional data regarding your marketing
        preferences.
d) When you contact our Customer Care team, we may collect
        additional data to help us resolve any queries relating to your order, delivery, payments,
        marketing, the website or any other queries.
e) We collect and process data
        about your browsing on www.Plein.com, including the pages you visit and how you interact
        with these pages. If you have registered for an account, we collect browsing data about your
        access to the dedicated areas of the website.
f) If you are a customer of
        www.Plein.com, or if you have given us your consent, we collect and process your personal
        data for direct marketing activities.
g) If you provide us with someone else's
        data - for example, if you purchase a product to be delivered to a friend or as a gift - we
        will collect and process the personal data required to complete the transaction such as the
        name, delivery address and other contact details for your friend.
If you are
        receiving an item as a gift, we will process your data only to fulfil the gift request and
        our contractual obligations.
h) When you call our Customer Care team, your
        call will be recorded for training and fraud prevention
        purposes.
3. How do we use the personal
        data we collect?
We collect and process your personal data
        for the following purposes:
a) When you purchase a product from www.Plein.com
        we ask you for the personal data necessary to allow us to fulfil our contract with you
        including taking payment, any related anti-fraud checks if you choose to pay by credit/debit
        card, billing, shipping and delivery of the product and possible handling of the
        return.
b) When you visit www.Plein.com, we will collect the minimum personal
        data necessary to allow us to provide you with the services of the website, such as placing
        and holding items in your shopping bag.
c) When you visit www.Plein.com, we
        will use some data about your use of the website to help us improve the website and our
        promotion of the website. This will include data about how you came to the website; the date
        and time of your visit; products you viewed or searched for; page response times, download
        errors, length of visits to certain pages, page interaction data (such as scrolling, clicks,
        and mouse-overs), and methods used to browse away from the page.
d) We also
        collect data about your use of www.Plein.com by using cookies. More information about how we
        use cookies and how you can, if you wish, turn off cookies is included in our Cookie
        Policy.
e) When you register on www.Plein.com, we will collect the data
        necessary to ensure that we can recognize you on return visits and provide you with the
        services registration offers, such as creating a Wish List or subscribing to emails. If you
        would prefer not to continue receiving these emails, you can unsubscribe at any time using
        the link on the bottom of the email, or by contacting our Customer Care
        team.
f) When you sign up for our marketing communications, we will ask you
        for your email address. If you would prefer not to receive these emails, you can unsubscribe
        at any time using the link on the bottom of the email, or by contacting our Customer Care
        team.
g) If you have purchased from www.Plein.com, we will use the personal
        data we hold about you, including your purchase history, to contact you regarding products
        and services that may be of interest to you. This contact will normally be via email, but in
        certain circumstances we may contact you via other methods e.g. we may call you if an item
        we know you have been eager to purchase comes back into stock. If you would prefer not to be
        contacted in this way, you can unsubscribe from emails at any time using the link on the
        bottom of the email or update your contact preferences on www.Plein.com or by contacting our
        Customer Care team.
h) We analyze contact data, purchase history, web browsing
        data and lifestyle data to tailor our marketing communications, web site presentation and
        internet advertising to meet your preferences. For example, if you have been browsing or
        have previously purchased a particular shoe model we may send you an email to tell you that
        these are now on sale or display similar products to you as part of our internet
        advertising.
i) When you contact our Customer Care team, we will use the
        personal data you provide and that we have collected to respond to your requests for help or
        information. 
4. What is our legal basis
        for processing your personal data?
Under the Law we must
        have a valid reason for using your personal data and we may not collect, store or use data
        about you that is not compatible with that reason. There are four valid reasons for our use
        of your personal data:
I. Most of the data we collect from you is necessary to
        allow us to fulfil our contract with you or to enter into a contract with you e.g. you
        provide a billing address and email address when your purchase an item from www.Plein.com so
        that we can process your payment and send you your order confirmation.
II. In
        certain circumstances we will ask for your permission or consent to use your personal data
        e.g. if we would like to send you marketing information about items we believe may be of
        interest to you via email. If you have given your consent to our use of your personal data,
        you are entitled to withdraw this consent at any time.
III. We may also have a
        legitimate interest in using your personal data e.g. to ensure that the content of our
        website is presented to you and your device as effectively as possible, or to ensure that
        our marketing communications are relevant to your interests. If this is our reason for using
        your data, we must make sure that our interests do not override yours and you are entitled
        to object to this use of your data.
IV. Lastly, we may be required to use your
        data to meet a legal obligation or to protect your interests e.g. we may exchange data with
        other specialist organizations for the purposes of fraud detection and credit risk reduction
        and we will retain financial data long term to meet our statutory
        obligations.
The legal basis for each of the ways in
        which we use your personal data is as
        follows:
| Our use of your data | Our legal basis for processing | 
|---|---|
| a) When you purchase a product from www.Plein.com we ask you for the personal data necessary to allow us to fulfil our contract with you including taking payment, completing any related anti-fraud checks if you choose to pay by credit/debit card, billing, shipping and delivery of the product and possible handling of the return. | 
1.The provision of your
        personal data for these activities is a contractual obligation. You are free to communicate
        your data or not, but in the absence of the requested data it will not be possible to
        finalize or execute the contract and your requests. This means that while you will continue
        to be able to browse www.Plein.com, you will not be able to purchase products and you will
        not be able to use the services of our website such as the Wish List.  2. When you make a purchase at www.Plein.com, we are required to process your personal data to meet our legal obligations in accordance with the tax provisions and other statutory rules which apply. You are free to decide whether or not to purchase from us, but if you do make a purchase this use of your data will be necessary to meet our legal obligations. 3. When you make a purchase at www.Plein.com, we will use some of your personal data to carry out anti-fraud activities: we have a legitimate interest in carrying out this activity to prevent and prosecute any fraudulent activity.  | 
        
| b) When you visit www.Plein.com, we will collect the personal data necessary to allow us to provide you with the services of the website, such as placing and holding items in your shopping bag. | Our use of your data is necessary for our legitimate interest in ensuring that the service we provide to you is managed correctly. | 
| c) When you visit www.Plein.com, we will use some data about your use of the website to help us improve the website and our promotion of the website. This will include data about how you came to the website; the date and time of your visit; products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction data (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. | Our use of your data is necessary for our legitimate interest in ensuring that the service we provide to you is managed correctly. | 
| d) We also collect data about your use of www.Plein.com by using cookies. More information about how we use cookies and how you can, if you wish, turn off cookies is included in our Cookie Policy. | You have given your consent to our use of cookies via the cookie banner that appears on the website. You can choose which cookies to accept via our Cookie Policy. Some cookies are necessary for our legitimate interest in ensuring that the service we provide to you is administered correctly e.g. retaining items in your shopping basket. | 
| e) When you register on www.Plein.com, we will collect the data necessary to ensure that we can recognize you on return visits and provide you with the services registration offers, such as creating a Wish List or subscribing to emails. If you would prefer not to continue receiving these emails, you can unsubscribe at any time using the link on the bottom of the email, or by contacting our Customer Care team. | The provision of your personal data for these activities is a contractual obligation. You are free to communicate your data or not, but in the absence of the requested data it will not be possible to finalize or execute the contract and your requests. This means that while you will continue to be able to browse www.Plein.com, you will not be able to use the services of our website such as the wish list or alerts about new arrivals | 
| f) When you sign up for our marketing communications, we will ask you for your email address to enable delivery of our marketing communications. If you would prefer not to receive these emails, you can unsubscribe at any time using the link on the bottom of the email, or by contacting our Customer Care team. | You have given your consent and asked us to send you our marketing communications. | 
| g) If you have purchased from www.Plein.com, we will use the personal data we hold about you, including your purchase history, to contact you regarding products and services that may be of interest to you. This contact will normally be via email, but in certain circumstances we may contact you via other methods e.g. we may call you if an item you have been eager to purchase comes back into stock. If you would prefer not to be contacted in this way, you can unsubscribe from emails at any time using the link on the bottom of the email or update your preferences via www.Plein.com or by contacting our Customer Care team. | Our use of your data is necessary for our legitimate interest in ensuring that you receive information about goods and services that may be of interest to you. | 
| h) We analyze contact data, purchase histories, web browsing data and lifestyle data to tailor our marketing communications, web site presentation and internet advertising to meet your preferences. For example, if you have been browsing or have previously purchased a particular shoe, we may send you an email to tell you that these are now on sale or display similar products to you as part of our internet advertising. | Our use of your data is necessary for our legitimate interest in ensuring that you receive information about goods and services that may be of interest to you. | 
| i) When you contact our Customer Care team, we will use the personal data you provide and that we have collected to respond to your requests for help or information. | The provision of your personal data for these activities is a contractual obligation. You are free to communicate your data or not, but in the absence of the requested data it will not be possible to finalize or execute the contract and your requests. | 
| j) When you call the Customer Care team, your call will be recorded for training and fraud prevention purposes. | Our use of your data is necessary for our legitimate interest in ensuring that our employees receive adequate training and for fraud prevention. | 
| k) We will use the contact information that you provide to deliver service messages such as any change to our Terms and Conditions or Privacy Policy, delivery updates or other non-marketing communications such as fraud prevention checks. | Our use of your data is necessary for our legitimate interest in ensuring that you receive information relating to our contract with you. | 
5. Who
        will process your data?
Your personal data will be
        processed by the internal staff of Cream Della Cream Switzerland GmbH who have been
        specifically trained and authorized for this processing. In carrying out the processing, the
        data may also be transmitted to companies belonging to Philipp Plein International AG, to
        which Cream Della Cream Switzerland GmbH belongs.
Your personal data will also
        be transmitted to third parties that we use to provide our services; these parties have been
        rigorously assessed and offer a guarantee of compliance with the legislation on the
        processing of personal data. These parties have been designated as data processors and carry
        out their activities according to the instructions given by Cream Della Cream Switzerland
        GmbH and Philipp Plein International AG and under our control.
The third
        parties in question belong to the following categories: banking operators, internet
        providers, companies specializing in IT and telematics services; couriers; companies that
        carry out marketing activities, including social media organizations; companies specializing
        in market research and data processing; companies offering contact center services;
        companies providing publishing and distribution services.
Under some
        circumstances we may be required to disclose or share your data without your consent, for
        example if we are required by the police, the courts or for other legal reasons. Your data
        may be transmitted to the police, judicial and administrative authorities, in accordance
        with the law, for the investigation and prosecution of crimes, the prevention of and
        protection from threats to public security, to allow Cream Della Cream Switzerland GmbH to
        ascertain, exercise or defend a right in court, as well as for other reasons related to the
        protection of the rights and freedoms of
        others.
6. Data transfer outside the
        European union
Some of the third parties listed in the
        previous paragraph 'Who will process your data?' may be located in countries outside the
        European Union that nevertheless offer an adequate level of data protection as offering
        adequate levels of protection will be performed only:
I. after the completion
        between Cream Della Cream Switzerland GmbH and said parties of specific agreements
        containing safeguard clauses and appropriate guarantees for the protection of your personal
        data (known as "standard contractual clauses" and approved by the European
        Commission), or
II. if the transfer is necessary for the completion and
        execution of a contract between you and Cream Della Cream Switzerland GmbH (for the purchase
        of goods offered on our website, for registration on the website or use of services on the
        website), or
III. for the management of your
        requests.
7. How long do we keep your
        data?
We keep your personal data for a limited period of
        time in line with our data retention policy. The specific retention period will vary
        according to the reason for processing your personal data. After this period, your data will
        be permanently erased or otherwise irreversibly rendered anonymous.
Your
        personal data are retained in accordance with the following criteria: When you have
        purchased goods from www.Plein.com, we will retain the billing data until the end of the
        relevant accounting period.
When you make a payment, we will retain your
        payment details up to the certification of the payment and the completion of the relevant
        administrative-accounting formalities regarding your right of withdrawal and the terms
        applied for the disputing of the payment;
When you provide us with personal
        data in order to use the services of www.Plein.com, such as marketing communications, we
        will keep your data for this purpose until the termination of the service or until you
        cancel your subscription to the service;
When we use your personal data and
        browsing history to analyze your behavior in order to customize the website and to show you
        personalized sales offers, we will keep the data for analytical purposes until you ask us to
        delete it;
When we use personal data for market research and satisfaction
        surveys, we will keep the data until you ask us to stop.
When you contact our
        Customer Care team, we will keep any additional personal data you provide that is specific
        to your enquiry for as long as you remain an active customer of
        www.Plein.com.
When you contact our Customer Care team, we might keep the call
        recording up to 3 Moths. Credit card details are not recorded as part of the
        call.
8. Your rights
You
        have the right to request a copy of the data that we hold about you (and we will provide
        this to you free of charge once we have confirmed your identity).
If you would
        like a copy of some or all of your personal data, please email or write to us using the
        contact details in this policy.
If we do hold data about you we
        will:
• give you a description of it
• tell you why we are
        holding it
• tell you who it could be shared with
• tell you how
        long we will keep the data
• if the data was not provided by you, we will give
        you any available information such as the source of the data
• tell you if the
        data has been used for automated decision making
• tell you if the data is
        stored outside of the European Economic Area, and if so what safeguards are in place to
        protect your personal data
You have the right to ask us to
        correct any inaccuracies in the personal data we hold about you and to stop us using your
        data until it has been corrected. We want to make sure that your personal data is accurate
        and up to date and we will be happy to correct or remove data you think is
        inaccurate.
If you have given us your consent to use your personal data for
        marketing, you have the right to withdraw your consent at any time by calling our Customer
        Care team, clicking "unsubscribe" on a marketing email. You may receive a small
        number of further communications immediately after unsubscribing but we will implement your
        request as quickly as possible.
You have the right at any time to oppose our
        processing of your personal data on the basis of our legitimate interest. You will need to
        explain the reasons behind your request and allow us to consider your request and
        respond.
You have the right to request the deletion of your personal data.
        After receiving and reviewing your request, if legitimate it will be our responsibility to
        cease processing promptly and to delete your personal data.
You have the right
        to receive a copy of your data that we process based on your consent or on the basis of a
        contract with you in a standard format. If you wish, where technically possible, we can
        transfer your data directly to a third party indicated by you.
To exercise any
        of these rights, you can sign in to your account, contact our Customer Care team at
        vip@plein.com write to our Privacy Team at Cream Della Cream Switzerland
        GmbH, Via Pietro Capelli 18, 6900, Lugano, Switzerland.
To ensure that the
        data of our users are not subject to breaches or illegitimate use by third parties, we will
        ask you to confirm your identity before carrying out your
        request.
Security
We
        protect your personal data with specific technical and organizational security measures
        aimed at preventing your personal data from being used illegitimately or
        fraudulently.
In particular, we use security measures that guarantee:
        encryption or pseudonymization of your data; the confidentiality, integrity, and
        availability of your data as well as the resilience of the systems and services that process
        them; the ability to restore data in the event of a data breach. Furthermore, Cream Della
        Cream Switzerland GmbH undertakes to test, verify and regularly evaluate the effectiveness
        of technical and organizational measures in order to guarantee continuous improvement in the
        safety of processing.
10) CHANGES TO THIS
        NOTICE
We keep our Privacy Policy under regular review in
        order to reflect changes in our services and in privacy regulation. This Privacy Policy was
        last updated on 24 May 2018
How this
        information may be used
Whenever you give us your personal
        information we will use it in accordance with applicable privacy laws and for the purposes
        set out in this policy, on the data entry forms you complete, in any relevant terms and
        conditions and on pages or emails which link to the data entry forms.
When you
        use our services:
If you use any of our services, register for or attend one
        of our events, set up, look at or change your account details or contact your personal
        shopper or a member of our Customer Care team, we will record your personal details. Your
        information will be used in the first place to provide the products, services or information
        you have asked for and to provide you with a personalized shopping experience. We keep the
        information you provide and may use it for several purposes, including: (i) accounting,
        billing, reporting and audit; (ii) credit checking or screening; (iii) authentication and
        identity checks; (iv) credit, debit or other payment card verification and screening; (v)
        debt collection; (vi) safety, security, health, training, administrative and legal purposes;
        (vii) data matching and dedupe, statistical and market analysis, and marketing information;
        (viii) advertising and marketing for us, our Group and third parties; (ix) developing,
        testing and maintaining systems; (x) studies, research and development; (xi) customer
        surveys; (xii) customer care and to help us in any future dealings with you, for example by
        identifying your requirements and preferences; (xiii) where required by law or in connection
        with legal proceeding or disputes; and (iv) any other uses set out in the terms and
        conditions for use of our services. For these purposes we may disclose your information to
        one or more of the other organizations listed in the section called "who we will share
        your personal information with".
Saved payment card details will only be
        shared with our payment partner and not with any other third parties and will only be used
        to process your order, using our payment partner's systems.
We may also use
        your personal information to send you marketing updates, as detailed in the next
        section.
Tracking how our online services are used:
We collect
        and use third parties to collect and share with us, information from lots of visitors to our
        online services and analyze it to build up a picture of how people use our websites. This
        helps us improve the services we offer. We may also give anonymous statistics about visitors
        to other, reputable organizations, but the information we provide will not include details
        that would allow these organizations to identify you. For more information on our use of
        cookies, please read our cookie policy.
Customization of
        our online services and advert targeting:
We may use the
        information you give us about yourself and the information we collect via cookies when you
        use our online services to build up a picture of your interests. We may then use this
        information to try to make sure that when we send you marketing communications and when you
        visit our websites or use our online services, you don't miss offers and information that
        might interest you. This information may also be used by our third-party advertising
        agencies and networks, to advertise our own or third-party products and services to you when
        you visit third party websites and online services. This is called advert targeting or
        interest-based advertising. For more information on how to reject targeted advertising or
        interest-based advertising cookies please read our cookie
        policy.
Testimonials:
If
        you give us feedback, we may use it to improve our services and we may publish it online or
        offline to promote our business and our services. We will ask for your permission before we
        publish it.
Comments and reviews submitted to our online
        services:
If you wish to submit a comment or feedback on a blog or article
        featured on our services, we may (but are not obliged to) publish your comment online or
        offline to promote our business and our services. We will collect your name or username
        which will be displayed next to your comment and e-mail address, which will not be
        published, but which we may use to contact you in relation to your
        comment.
Social
        networks:
If you follow us or interact with us on any of
        our pages on third party social media platforms, such as Instagram, Facebook, Twitter and
        Google+, information you provide will be subject to the third party's privacy policy, as
        well as this privacy policy.
Direct
        marketing:
For information on how we may market to you,
        please read the section called "marketing opt-in and opt-out
        provisions".
Customer surveys:
Every now and again, we may
        ask you for your opinion on our services and the products you have purchased through our
        services. When we do research or surveys, we may use cookies and may combine the information
        collected by those cookies with your
        answers.
Who we will share your personal
        information with
We will share your information with other
        companies in our Group, who may use it for their own business purposes, as set out in their
        privacy policy. These purposes may include financial reporting and analysis, strategic
        planning, the development of customer segmentation and metrics to provide a consistent view
        of our customer base, research and analytics, to help us source the right products in future
        and make better product recommendations, more effective targeting of our marketing
        campaigns, the creation of inspiring content and editorial features, the development of new
        products and collaboration opportunities with designer brands. It will also be used to
        provide more tailored marketing by phone, post, email, SMS, WhatsApp or any other means (electronic or
        otherwise) and you expressly agree to such use.
From time to time, we may
        engage third party business partners to provide information about you or to collect personal
        information on our behalf. We may also share or match your data with third party business
        partners to provide you with the products, services or information you ask for or for
        interest-based advertising. We may pass your information onto one or more of the following
        organizations: (i) data processing companies, mailing houses and other third party suppliers
        working on our Group's behalf; (ii) ad-serving agencies and other advertising
        intermediaries; (iii) credit reference or fraud prevention agencies, which may keep a record
        of that information; (iv) research students, universities and other research and development
        organizations; (v) regulatory bodies, government and enforcement agencies, such as the
        police.
Every now and again, we receive requests for information from
        government departments, the police and other enforcement agencies. If this happens, and
        there is a proper legal basis for providing your personal information, we will provide it to
        the organization asking for it.
We collate information about site traffic,
        sales, wish lists, and other commercial information which we may pass onto third parties,
        but this information does not include any details which can identify you
        personally.
Where we process your personal
        information
When we use your information as described in
        this policy, this may involve sending your information outside the European Economic Area
        (EEA). When we do this, we make sure that appropriate steps are taken to protect your
        personal information and your rights. By providing us with your personal information, you
        agree that we may transfer, store and process your information outside the EEA. Governments
        in certain countries such as the USA have broad powers to access data for security, crime
        prevention and detection and law enforcement
        purposes.
Marketing opt-in and opt-out
        provision
We offer you the chance to receive news and
        updates which, depending on your preferences, we will discuss with you by phone or live chat
        or send to you via email, SMS, WhatsApp and/or direct mail. These include alerts for new products,
        features, enhancements, special offers, upgrade opportunities, contests, events of interest,
        and one-off marketing promotions. You can opt-out of receiving these updates, if you
        wish.
We, or our third-party business partners, may also ask you if you want
        to receive marketing if you enter a promotion or attend an event thrown or sponsored by us.
        Other companies in our Group may also pass your personal information to us for marketing
        use.
Marketing communications you subscribe to will only be sent by our
        Group.
You have the right to ask us not to use your personal information for
        marketing. At all times, we will offer you the opportunity to unsubscribe from any service
        or update to which you have subscribed, if you change your mind. Whenever you receive direct
        marketing from us, we will tell you how to unsubscribe or by email at
        vip@plein.com.
If you tell us that you do not want to
        receive direct marketing, we will still contact you in order to provide you with products
        and services you request and for administration
        purposes.
Safeguarding your personal
        information
We will take reasonable care to maintain
        appropriate safeguards to ensure the security, integrity and privacy of the information you
        have provided to us. We have put in place technology and security policies which are
        designed to protect the personal information we hold about you. We also follow the security
        procedures that applicable privacy laws require. These covers storing, using and releasing
        any information you have provided and, as well as measures designed to prevent unauthorized
        access or use. When you place an order or access your account information, we use a Secure
        Socket Layer (SSL) encryption which encrypts your information before it is sent to us to
        protect it from unauthorized use.
How we
        can make changes to this policy
We may update this privacy
        policy from time to time so you may want to check it each time you give us personal
        information or use our websites.
If you require more information, please
        contact our privacy officer at
        vip@plein.com
Cookie
        Policy
What is a cookie and what is its
        purpose?
A cookie is a small file that is sent to the browser and saved on
        your device when you visit a website like plein.com ("the
        website").
Cookies allow the site to function efficiently and improve its
        services, in addition to providing information to the site owner for statistical or
        advertising purposes, primarily to personalize your navigation experience by remembering
        your preferences (for example, remembering the language and currency you set, in order to
        recognize you at the next visit, etc.)
Which cookies do we use and for what
        purposes?
Our website uses various types of cookies and similar technologies,
        each of which has a specific function. Below is a table explaining them.
Type
        of cookie function
1. Navigation cookies
From the first access
        these cookies allow the website to function correctly and allow you to view content on your
        device by recognizing the language and market of the country from which you've chosen to
        connect. If you are a registered user, they will allow you to be recognized and to access
        the services offered from the dedicated areas. Navigation cookies are technical cookies and
        are needed for the functioning of the website.
2. Functional
        cookies
These cookies allow, based on your express request, for you to be
        recognized when you subsequently access the website, so that you do not have to enter your
        information each time (for example: Remember me"). 
If you have added
        items into your Shopping Bag and closed the session without completing the purchase and
        without eliminating those items, these cookies allow you to continue the shopping experience
        the next time you access the website (within a limited period,) finding the same articles
        that were selected. 
Functional cookies are not essential to the functioning
        of the website, but rather improve navigation quality and experience.
3.
        Analytical cookies
These cookies are used to prepare statistical analyses on
        the navigation methods of our website's users. Cream della Cream Switzerland GmbH treats the
        results of these analyses anonymously and exclusively for statistical purposes only if the
        service provider uses the cookies to connect to the browser used or other devices used to
        navigate on the website. The website uses certain third-party services which, entirely
        independently, install their own cookies.
Our own and third-party marketing
        and profiling cookies
These cookies are aimed at creating user-related
        profiles to send commercial messages that meet the preferences shown during the visit, or to
        improve your navigation experience: while you navigate on our website, these cookies are
        useful for showing you products of interest to you or which are similar to those you have
        viewed. Third party cookies are those that have been sent by our trusted third-party
        companies. These cookies allow you to be provided with our commercial offering on other
        affiliated websites (retargeting). With third party cookies we do not have control of the
        information provided by the cookie and we do not have access to this data. This information
        is entirely controlled by third party cookies as described in the respective privacy
        policy.
4. Social Network cookies
These cookies are necessary to
        allow your social account to interact with our website. For example, they are used to
        express your appreciation and to share it with your social networking friends. The social
        network cookies are not needed for navigation.