Fall/Winter 2016/2017 Campaign
Directed by Steven Klein
In a neon-lit futureworld, filled with turmoil and danger, the battle between good and evil rages on. Under attack from invisible forces, everyone must choose a side in this epic fight to the end. The struggle is real but there is hope. We need to search deep inside ourselves to find the belief, strength and determination to become superhuman. We can harness hidden powers within us all. Regardless of gender, nationality or age, we can be heroes… Starring Chris Brown, Carmen Dell’Orefice, Soo Joo Park and Crystal Renn as the ultimate super team, the Autumn/Winter 2016 campaign features a cast of diverse characters.

From a suave suit-wearing hero to levitating heroines in lace gowns and crystal catsuits, these are sophisticated warriors, always ready for action in their elegant leather sneakers. In each scenario, the characters appear to switch opposing sides, representing the potential for good and evil in all of us – the real war is an internal one – and the importance of embracing everyone’s differences in our quest for harmony. Iconic imagemaker Steven Klein once again collaborates with Philipp Plein for another blockbuster project.

Inspired by vintage American comic books and today’s Dark Knight and Avengers sagas, this season’s campaign presents a vision of the modern superhero and, at the same time, acts as a symbolic rallying cry for self-empowerment. Shot on a Red Camera, the series of dynamic photographs are frozen moments from a short film coming to a screen near you soon.
Backstage Video